The International Tennis Federation and BNP Paribas announced today that they have renewed their partnership for an additional five-year period, commencing in 2017 through 2021.
The agreement includes the sponsorship of Davis Cup by BNP Paribas and Fed Cup by BNP Paribas as well as sponsorship of Junior Davis Cup and Junior Fed Cup by BNP Paribas, ITF wheelchair tennis activities, and the biennial Worldwide Coaches Conference.
The announcement was made in Ghent at the 2015 Davis Cup by BNP Paribas Final between Belgium and Great Britain. The formal signing of the contract will be held in Ghent on 28 November with ITF President David Haggerty and BNP Paribas Chief Executive Officer Jean-Laurent Bonnafé.
“With BNP Paribas, we will celebrate our 15th year of partnership in 2016,” said ITF President David Haggerty. “Their long running love affair with tennis, that started in 1973 with Roland Garros, has benefited our sport in countless ways. BNP Paribas is an excellent strategic partner and, with this renewal of our contract, we will take Davis Cup by BNP Paribas and Fed Cup by BNP Paribas and our other properties to new levels of global popularity and success.”
Jean-Laurent Bonnafé, BNP Paribas Chief Executive Officer, said: “BNP Paribas is proud to have been the title sponsor, for more than a decade, of the Davis Cup and Fed Cup by BNP Paribas, which are among the most prestigious tennis competitions in the world. Over three days of competition, the tournament incites great emotions among tennis fans. For BNP Paribas, this partnership is a fantastic support for the visibility of our brand and the relationship with our clients. We are delighted to renew our strategic partnership with the ITF and to support the continued development of these great competitions to ensure they attract more players and more fans than ever before.”
BNP Paribas joined the Davis Cup family of sponsors in 2001, taking over as title sponsor of the competition in 2002. In 2005, BNP Paribas became title sponsor of Fed Cup by BNP Paribas.
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