Boxing Marketing Arm (BMA) has appointed Ken Crease as Director of Sales Sponsorship & Marketing, with a brief to further develop the sponsorship and marketing rights of AIBA’s boxing programmes. Also Rob Garea has joined BMA as Director of Finance & Operations.
David Gough, BMA CEO said: “BMA has a unique opportunity to change the way boxing is presented to fans around the world. Ken and Rob not only had impressive credentials as professionals, but they understand the vision and realize the potential for the future. Ken will be looking for commercial partners to participate in the unique opportunity of shaping the sport of boxing for tomorrow. While Rob will provide the leadership in developing a transparent financial system to manage the business as effectively and efficiently as possible.”
Ken Crease has over 16 years of experience in sports and entertainment marketing, and has worked with many of the world’s leading brands, rightsholders and media owners. Crease joins BMA from GroupM, where he was Head of Entertainment & Sports Partnerships, Russia & CIS. Prior to that, he was employed as General Director of Sport Media Group, a leading Russian sports marketing agency.
“Boxing enjoys a unique position in sport, in terms of its heritage and global appeal. I am looking forward to working closely with the existing team to position the sport as an attractive platform for commercial partners,” said Mr Crease.
Rob Garea is a 40-year-old finance professional with an extensive experience in many of the key finance areas. He has worked in audit, general finance, costing, manufacturing, FP&A and corporate directorship in a variety of International companies including Citibank, eBay, Biogen & Covidien in Switzerland, Luxembourg and the United Kingdom.
Mr Garea said: “I am excited to join BMA. Being part of its journey early on is so motivating. I am looking forward to add value helping create the right finance framework and giving meaningful business support to the company in order to help it grow and succeed.”
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